Illustration & Packaging
Supplement your child’s Growing Mind & Body
Due to today’s changing and fast paced lifestyle, many parents are struggling to balance the demands of daily living. Parents are therefore spending less time preparing and planning meals, which has a significant effect on the eating habits of their children – their diets may lack or be deficient in certain nutrients that are essential to growth and development. Research has proven the importance of adequate intake of nutrients that may affect the growth and development of children and with this in mind, BrainChild children’s supplements have been formulated to supplement and support your child’s daily diet.
Brief
We were tasked to revamp the aged packs and create maximum impact on shelf between a plethora of competitors whilst at a glance showing parents the nutritional benefits of the product.
Solution
We introduced new "friendlier" fonts and added characters to represent the brand variants. We further brightened up the existing brand colours and used complementary colours to help the packaging stand out on shelf. We also added the product variant name to just below the logo to give the pack a clear flow of information. Implementing all of this we managed to modernise the overall look and feel and ensure maximum brand recognition and longevity which is proven with the fact that the packs have not needed to be redesigned in over 5 years.
